Massachusetts Department of Elementary & Secondary Education
Role: Lead Producer & Project Manager
Scope
Produced a series of educational short films for a state government agency, targeting educators, school administrators, students, and parents. Each video highlighted a specific feature of an innovative curriculum — designed to be informative and adoptable across diverse school contexts across Massachusetts.
Responsibilities
Led pre-production from scratch — research, scripting, shot lists, location scouting, and scheduling
Coordinated a multi-person crew: camera operators, sound engineers, and on-location talent
Managed ongoing client communication with a government department — aligning creative output to institutional messaging requirements at every stage
Directed on-location interviews with educators and students
Supervised post-production: editing, color correction, and sound design in Adobe Premiere Pro and After Effects
Ran structured feedback loops — incorporated revisions from scripting through final delivery without scope creep
Challenges
Government clients operate with layered approval chains and strict messaging guidelines. The creative challenge was making educational policy content feel engaging to a general audience — not just compliant. Managing a production that had to be both institutionally accurate and emotionally accessible required constant alignment between the creative team and the client stakeholders throughout every phase.
Outcome
Delivered on time and within budget. The film series received positive feedback from the department and target audiences, driving measurable increases in engagement with the department's educational initiatives. The client relationship held through multiple revision rounds with no escalations. The project was used as a model for future curriculum communication efforts.
