MLB All-Star Weekend

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This project was developed as part of a Project Management assignment for VaynerMedia.
The brief challenged me to plan a large-scale event while solving for real-world constraints like unpredictable guest attendance and competing events.

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Project Overview

The Challenge

High-profile guests are hard to lock in. Competing events are everywhere. RSVP doesn’t guarantee attendance.

The Idea

An invite-only, multi-layered experience built to bring together athletes, creators, and cultural figures and turn their presence into real-time content and long-tail impact.

Strategy

Guest Acquisition System Experience Design. Content Engine.

Problem Solving

Attendance (Twist #1)

Multi-touchpoint outreach. early calendar holds. Real-time tracking + replacements. VIP handling on-site

Competition (Twist #2)

Offer content ROI, not just an experience. Curate a high-value room. Create moments worth showing up for

Execution

Full lifecycle planning. Structured run-of-show with flexibility built in. 500K budget allocated.

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For this project, I approached the brief as more than just planning an event. I focused on building a structured, high-impact experiential system designed to operate within a high-pressure, high-competition environment like MLB All-Star Weekend. My goal was to demonstrate how I think through complex logistics, guest behavior, and real-world execution challenges while maintaining a strong creative and strategic foundation.